For Baker, who often works on celebrities, they amplify what she’s done. “I love the way they reflect light and instantly make my work look more unique,” D’Auteuil says.
“Whereas before, that would be super out there to do,” she says, “now, Euphoria has made it almost like an accessory-like a cool pair of earrings.” For makeup artists, using gems is exciting and takes their work to a new level. Cullimore’s private clients are asking for them to wear to everything from birthday parties to galas. Now face gems are becoming nearly as common as mascara and lipstick. “People are tired of looking like everyone else.” “To fit into the norms of what is expected feels so exhaustingly tiring that I’m not surprised that there’s been an entire explosion of makeup and the beauty world is becoming so expressive,’’ she says. Baker believes feeling trapped in lockdown and fed up with having to conform also prompted this shift. Not like the Kardashian-inspired makeup that’s dominated YouTube and Instagram, which is a formulaic step-by-step routine involving blocky filled-in brows, overdrawn lips, thick fake strips of lashes, heavy layers of opaque foundation, and contouring. “And even though everybody was doing it, it wasn’t going to look the same on you as it looked on your friend.” “It felt like something you could do to feel different and unique,” Cullimore says of the appeal when it first appeared. It kicked off a movement among Gen Z that embraces experimental and individual expression through makeup in a way that hadn’t been seen in everyday life. Created by Doniella Davy, the looks, involving not just face gems but also sharp, winged liner and sparkly eyeshadow, are an extension of the characters and reflect what they’re going through. The fantastical makeup featured on the teen melodrama was practically a character in its own right. Gems started to trickle into the mainstream when HBO’s Euphoria premiered in the summer of 2019. Over at Burberry, McGrath framed the faces of some models with prismatic crystal couture gems, and at Givenchy, Lucia Pieroni used metal gems to mimic facial piercings. For fall 2022 at Simone Rocha, Thomas de Kluyver used crystals, gems, and pearls sourced from jewellery and garments in the collection to create constellations around the models’ eyes in lieu of makeup. “It was just so beautiful,” the Montreal makeup artist says.įace gems are common in theatrical circumstances such as festivals, music videos, and certainly fashion shows, including this season. Face gems take Toronto makeup artist Caitlin Cullimore back to when she worked on music videos at the start of her career: “We were putting them on backup dancers.” Similarly, they first caught Marika D’Auteuil’s eye when she saw Christina Aguilera’s 2001 “Lady Marmalade” video. “I was like, ‘wow, this is sensational, spectacular.’ And usually you only see those kinds of gems and that kind of payoff on clothing onstage,” the British-born, Los Angeles–based makeup artist says.
Stopping by the mall or going to the movies? Make it a commotion by donning the hottest makeup trend of the season: face gems.Jo Baker remembers when she first saw face gems used: years ago at a fashion show where runway makeup legend Pat McGrath was designing the look, possibly for John Galliano or John Paul Gaultier. And of course, the streets of Hong Kong, too (but maybe to a lesser extent).Įither way, what used to be worn exclusively at red carpet events or during Halloween is now making an appearance in our daily lives, and I’m not complaining. Coming straight out of the late 90s and early 00s, bejewelled rhinestone accents have been spotted everywhere around the world, from the catwalk at Fall/Winter 2022 Fashion Week to almost every scene on Euphoria. Because this trend, just like blue eyeshadow and money piece highlights, is returning to the stage after a 20-year hiatus. Or should I say, the re-emergence of face gems. I’ll leave it up to you to decide whether there’s a direct correlation between the two, but it makes sense that we’re all about expressing ourselves in dramatic ways - through makeup, fashion and whatnot - after three years of rules and regulations.Īnd so comes the emergence of the face gem trend this 2022. Maybe it’s because we’ve had it with Hong Kong’s stringent restrictions whilst the rest of the world moves on, but lately, I’ve seen a rise in eye-catching, sometimes OTT makeup, as if people are trying to lash back at the authorities.
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